Ross School of Business, University of Michigan

The Creative Mindset: Mastering the Skills that Drive Innovation

Jeff’s teaching, research and writing focus on leading innovation and creativity. Called the “Dean of Innovation” because of his influence on the field, Jeff’s life mission is to democratize innovation. He is a co-author of several books, has written syndicated columns for popular magazines, and was the host of a national PBS program and an NPR segment. He has consulted with hundreds of the world’s most prominent organizations at the most senior levels to help them successfully build innovation competencies, cultures, and ecosystems. Dr. DeGraff founded a leading innovation institute, Innovatrium. You can learn more about Jeff at JeffDeGraff.com.