Collaborative-in-Chief, The Coca-Cola Company

Collaborative Manipulation

Mark Rajewski is one of the builders and chief advocates of customer collaboration and value creation in The Coca-Cola Company.

In 2015, he was part of the small team who operationalized Coca-Cola’s value creation process, Collaborative Business Planning or CBP. Born out of need to rethink B2B relationships, CBP has been lauded externally and internally for its focus on growth and customer back thinking.

Mark now guides a team at The Vault, Coca-Cola’s experience which reimagines traditional ways of working through cross functional, highly collaborative sessions that ignite curiosity and unlock growth, empowering teams to reach their full potential. His work includes

• Facilitating sessions with world leading retailers, restaurant chains, food service businesses, travel and entertainment companies, and a premium sports car manufacturer.
• Guiding 100+ complex B2B relationships on opportunity identification and value creation.
• Being tapped by Coca-Cola businesses in Asia-Pacific, Latin-America, and Africa to help shift organizational thinking on collaboration and customers.

Mark holds a BS in Business Administration from The Citadel and an MBA with an International concentration from Emory University’s Goizueta Business School. Living in Atlanta, he enjoys food inspired evenings with his family, a good travel adventure with his spouse, and long mountain rides on his motorcycle.